@font-face {
  font-family: "Suseong Hyejeong";
  src: url("fonts/SuseongHyejeong.otf") format("opentype");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "Ansungtangmyun";
  src: url("fonts/Ansungtangmyun-Bold.otf") format("opentype");
  font-weight: 700;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: "SFHambakNoon";
  src: url("fonts/SFHambakNoon.ttf") format("truetype");
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

:root {
  --bg: #faf5ea;
  --bg-soft: #f2e9d8;
  --card: #ffffff;
  --dark: #15110f;
  --dark-soft: #221b17;
  --ink: #201a16;
  --ink-soft: #6f6558;
  --accent: #8a1f1f;
  --accent-2: #c9432b;
  --line: #e2d6bd;
  --line-dark: #372e28;
}

* { margin: 0; padding: 0; box-sizing: border-box; }

html { scroll-behavior: smooth; overflow-x: clip; }

body {
  font-family: "Noto Sans KR", -apple-system, BlinkMacSystemFont, sans-serif;
  background: var(--bg);
  color: var(--ink);
  line-height: 1.7;
  word-break: keep-all;
  -webkit-font-smoothing: antialiased;
  overflow-x: clip;
}

img { display: block; max-width: 100%; }

.brush { font-family: "Nanum Brush Script", cursive; }

/* ---------- reveal-on-scroll ---------- */
[data-reveal] {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.8s cubic-bezier(.2,.7,.2,1), transform 0.8s cubic-bezier(.2,.7,.2,1);
}
[data-reveal].is-visible { opacity: 1; transform: translateY(0); }

/* ---------- nav ---------- */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  display: flex;
  align-items: center;
  gap: 28px;
  padding: 14px 32px;
  background: rgba(250,245,234,0.9);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.3s ease, box-shadow 0.3s ease;
}
.nav.scrolled { border-color: var(--line); box-shadow: 0 4px 20px rgba(0,0,0,0.04); }

.nav-logo img { height: 26px; width: auto; }

.nav-links { display: flex; gap: 24px; margin-right: auto; }
.nav-links a {
  font-size: 13.5px; font-weight: 600; color: var(--ink-soft);
  text-decoration: none; letter-spacing: -0.01em;
  transition: color 0.2s ease;
}
.nav-links a:hover { color: var(--accent); }

.nav-cta {
  font-size: 13px; font-weight: 700; color: #fff;
  background: var(--accent); padding: 10px 18px;
  border-radius: 999px; text-decoration: none;
  white-space: nowrap;
  transition: background 0.2s ease;
}
.nav-cta:hover { background: var(--accent-2); }

.nav-burger { display: none; flex-direction: column; gap: 5px; background: none; border: none; cursor: pointer; padding: 6px; }
.nav-burger span { width: 20px; height: 2px; background: var(--ink); display: block; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  padding: 15px 30px; border-radius: 999px; font-weight: 700; font-size: 15px;
  text-decoration: none; border: 1.5px solid transparent; cursor: pointer;
  transition: transform 0.2s ease, opacity 0.2s ease, background 0.2s ease;
}
.btn-primary { background: var(--accent); color: #fff; }
.btn-primary:hover { background: var(--accent-2); transform: translateY(-2px); }
.btn-ghost { border-color: rgba(32,26,22,0.3); color: var(--ink); }
.btn-ghost:hover { background: rgba(32,26,22,0.05); }
.btn-wide { width: 100%; padding: 16px; font-size: 16px; }

/* ---------- hero ---------- */
.hero {
  position: relative;
  min-height: 100svh;
  display: flex; align-items: center; justify-content: center;
  background: var(--bg);
  color: var(--ink);
  overflow: hidden;
  padding: 70px 28px 80px;
  text-align: center;
  isolation: isolate;
}

.hero-inner { position: relative; max-width: 720px; }

.hero-kicker {
  font-size: 14px; font-weight: 700; letter-spacing: 0.16em;
  color: var(--accent-2); text-transform: uppercase; margin-bottom: 22px;
}

.hero-line {
  font-family: "Suseong Hyejeong", "East Sea Dokdo", "Nanum Brush Script", cursive;
  font-weight: 400;
  color: #000;
  font-size: clamp(2.2rem, 11vw, 4.6rem);
  line-height: 1.35;
  margin-bottom: 26px;
  min-height: 3.4em;
  /* break out of .hero-inner's 720px cap so each line can stay on one row */
  width: 100vw;
  max-width: 100vw;
  margin-left: calc(50% - 50vw);
  margin-right: calc(50% - 50vw);
}
.hero-line-row { display: block; width: fit-content; margin-left: auto; margin-right: auto; white-space: nowrap; }
.hero-line-row--quote { margin-top: 0.35em; }
.hero-line .cursor { display: inline-block; width: 2px; margin-left: 2px; background: var(--accent-2); animation: blink 0.9s step-end infinite; }
@keyframes blink { 50% { opacity: 0; } }

.hero-sub { font-size: 16.5px; color: var(--ink-soft); margin-bottom: 40px; }

.hero-actions { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }

.hero-scroll {
  position: absolute; bottom: 30px; left: 50%; transform: translateX(-50%);
  display: flex; flex-direction: column; align-items: center; gap: 8px;
  font-size: 10.5px; letter-spacing: 0.2em; color: rgba(32,26,22,0.45);
}
.hero-scroll span {
  width: 1px; height: 34px; background: linear-gradient(rgba(32,26,22,0), rgba(32,26,22,0.5));
  animation: scrolldown 1.8s ease-in-out infinite;
}
@keyframes scrolldown { 0%{opacity:0;transform:translateY(-6px);} 40%{opacity:1;} 100%{opacity:0;transform:translateY(10px);} }

/* ---------- banner photo ---------- */
.banner-photo { position: relative; line-height: 0; background: var(--bg-soft); }
.banner-photo img { width: 100%; height: clamp(220px, 38vw, 560px); object-fit: cover; filter: saturate(1.08) contrast(1.04); }
.banner-photo::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background: linear-gradient(180deg, rgba(0,0,0,0.22) 0%, rgba(0,0,0,0) 20%, rgba(0,0,0,0) 78%, rgba(0,0,0,0.26) 100%);
}

/* banner video: keep the full 16:9 frame (captions sit at the edges) */
.banner-video { position: relative; background: var(--bg); padding: clamp(16px, 3vw, 40px) 0; }
.banner-video video { position: relative; width: min(80%, calc(66vh * 16 / 9)); height: auto; aspect-ratio: 16 / 9; margin: 0 auto; object-fit: cover; display: block; background: var(--dark); }
.video-sound {
  position: absolute; z-index: 2;
  right: calc((100% - min(80%, calc(66vh * 16 / 9))) / 2 + 14px);
  bottom: calc(clamp(16px, 3vw, 40px) + 14px);
  padding: 8px 16px; border: 1px solid rgba(255,255,255,0.35); border-radius: 999px;
  background: rgba(21,17,15,0.6); color: #fff; font-family: inherit; font-size: 13px; font-weight: 600; line-height: 1.4;
  cursor: pointer; backdrop-filter: blur(4px); transition: background 0.2s ease;
}
.video-sound:hover { background: rgba(21,17,15,0.85); }

/* ---------- shared section chrome ---------- */
.section {
  max-width: 1080px;
  margin: 0 auto;
  padding: 120px 28px;
}

.section--dark { max-width: none; background: var(--bg-soft); color: var(--ink); }
.section--dark > * { max-width: 1080px; margin-left: auto; margin-right: auto; }

.section--contact { background: var(--bg-soft); max-width: none; }
.section--contact > * { max-width: 720px; margin-left: auto; margin-right: auto; }

.eyebrow {
  font-size: 13px; font-weight: 700; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--accent); margin-bottom: 16px;
}
.eyebrow-light { color: var(--accent-2); }

.section-title {
  font-family: "SFHambakNoon", "Noto Serif KR", serif;
  font-weight: 700;
  font-size: clamp(2.1rem, 5vw, 3.1rem);
  line-height: 1.35;
  letter-spacing: -0.01em;
  margin-bottom: 22px;
}
.ink-accent { color: var(--accent-2); }

.section-lead { font-family: "Pretendard", "Noto Sans KR", sans-serif; font-size: 16.5px; color: var(--ink-soft); max-width: 560px; margin-bottom: 12px; }
.section-lead--wide { max-width: 720px; }


.stat-glow { display: flex; flex-direction: column; align-items: center; gap: 30px; text-align: center; padding: 46px 24px; }
.stat-glow-item { display: flex; flex-direction: column; align-items: center; gap: 8px; }
.stat-label { font-size: 13.5px; color: var(--ink-soft); margin-bottom: 2px; font-weight: 500; letter-spacing: 0.01em; }
.stat-num { font-weight: 800; letter-spacing: -0.02em; }
.stat-num span { font-variant-numeric: tabular-nums; }
.stat-num--primary, .stat-num--secondary { font-size: clamp(2.8rem, 7.4vw, 4.4rem); color: var(--accent); text-shadow: 0 0 14px rgba(138,31,31,0.55), 0 0 36px rgba(138,31,31,0.32), 0 0 64px rgba(138,31,31,0.16); animation: statGlow 2.6s ease-in-out infinite; }
@keyframes statGlow {
  0%, 100% { text-shadow: 0 0 14px rgba(138,31,31,0.55), 0 0 36px rgba(138,31,31,0.32), 0 0 64px rgba(138,31,31,0.16); }
  50% { text-shadow: 0 0 22px rgba(138,31,31,0.8), 0 0 52px rgba(138,31,31,0.45), 0 0 84px rgba(138,31,31,0.22); }
}

/* ---------- pillars ---------- */
.pillars { display: flex; flex-direction: column; }

.pillar { max-width: 1080px; margin: 0 auto; width: 100%; padding: 90px 28px; }
.pillar--dark { max-width: none; background: var(--bg-soft); color: var(--ink); }
.pillar--dark > * { max-width: 1080px; margin-left: auto; margin-right: auto; }
.pillar--dark .pillar-desc { color: var(--ink-soft); }
.pillar--dark .pillar-title { color: var(--ink); }

.pillar-head { display: flex; gap: 28px; align-items: flex-start; margin-bottom: 40px; }
.pillar-title {
  font-family: "SFHambakNoon", "Noto Serif KR", serif;
  font-size: clamp(2rem, 4.4vw, 2.8rem);
  font-weight: 700; line-height: 1.45; margin: 4px 0 14px; letter-spacing: -0.01em;
}
.pillar-title-mark {
  background-image: linear-gradient(transparent 64%, rgba(201,67,43,0.32) 64%);
  background-repeat: no-repeat;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
  padding: 0 2px;
}
.pillar--dark .pillar-title-mark {
  background-image: linear-gradient(transparent 64%, rgba(201,67,43,0.4) 64%);
}
.pillar-desc { color: var(--ink-soft); font-size: 15.5px; max-width: 460px; }
.pillar-desc--nowrap { max-width: none; white-space: nowrap; }
.desc-keep { white-space: nowrap; }

/* line chart (rising sales trend) */
.chart-card { padding: 40px 0 28px; }

.line-chart { position: relative; margin-bottom: 4px; }
.line-chart-reveal { clip-path: inset(0 100% 0 0); transition: clip-path 1.6s cubic-bezier(.2,.8,.2,1); }
.is-visible .line-chart-reveal { clip-path: inset(0 0% 0 0); }
.line-chart-svg { width: 100%; height: auto; display: block; overflow: visible; }
.lc-stop-a { stop-color: var(--accent); stop-opacity: 0.3; }
.lc-stop-b { stop-color: var(--accent); stop-opacity: 0; }
.line-chart-area { fill: url(#lineChartFade); stroke: none; }
.line-chart-line { fill: none; stroke-width: 5; stroke-linecap: round; stroke-linejoin: round; }
.line-chart-line--solid { stroke: var(--accent); }
.line-chart-line--dashed { stroke: var(--accent-2); stroke-dasharray: 11 10; }
.line-chart-dot { fill: var(--accent); stroke: var(--card); stroke-width: 4; }
.line-chart-dot--outline { fill: var(--card); stroke: var(--accent-2); stroke-width: 4; }

.line-chart-labels { display: flex; justify-content: space-between; padding: 0 2%; margin: 18px 0 20px; }
.bar-col { display: flex; flex-direction: column; align-items: center; }
.bar-col:first-child { align-items: flex-start; }
.bar-col:last-child { align-items: flex-end; }
.bar-value { font-size: 13.5px; font-weight: 700; white-space: nowrap; text-align: center; }
.bar-value span { display: block; font-size: 10.5px; font-weight: 500; color: var(--ink-soft); }
.bar-label { margin-top: 6px; font-size: 13px; font-weight: 600; color: var(--ink-soft); }
.bar-col--projected .bar-label { color: var(--accent-2); }

.growth-badge {
  position: absolute; left: 27%; top: 28%; transform: translate(-50%, -50%) scale(0.7);
  width: clamp(96px, 16vw, 132px); aspect-ratio: 1; border-radius: 50%;
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 2px;
  background: var(--accent); color: #fff; text-align: center;
  font-family: "SFHambakNoon", "Noto Serif KR", serif;
  box-shadow: 0 10px 24px rgba(138,31,31,0.35);
  opacity: 0; transition: opacity 0.7s ease 0.3s, transform 0.7s cubic-bezier(.2,.8,.2,1) 0.3s;
}
.is-visible .growth-badge { opacity: 1; transform: translate(-50%, -50%) scale(1); }
.growth-badge-label { font-size: 10.5px; font-weight: 600; line-height: 1.3; opacity: 0.9; }
.growth-badge-num {
  font-size: clamp(1.5rem, 3.4vw, 1.9rem); font-weight: 700;
  letter-spacing: -0.01em; font-variant-numeric: tabular-nums;
}

/* pillar video */
.pillar-video { margin-top: 8px; }
.pillar-video video { width: 100%; height: auto; display: block; }

/* market hybrid: competition pyramid + icon bar list (dark spotlight card) */
.market-hybrid {
  display: grid; grid-template-columns: 230px 1fr; gap: 48px; align-items: center;
  position: relative; overflow: hidden; isolation: isolate;
  background: radial-gradient(130% 160% at 12% -10%, #2b1f18 0%, #17120f 55%, #0c0908 100%);
  border-radius: 28px; padding: 56px 44px; margin-bottom: 14px;
  box-shadow: 0 28px 64px rgba(15,8,5,0.4), inset 0 1px 0 rgba(255,255,255,0.05);
}
.market-hybrid::before {
  content: ""; position: absolute; z-index: -1; pointer-events: none;
  top: -20%; left: -10%; width: 60%; height: 80%;
  background: radial-gradient(circle, rgba(201,67,43,0.55) 0%, rgba(201,67,43,0) 68%);
  filter: blur(6px);
}
.market-hybrid::after {
  content: ""; position: absolute; z-index: -1; pointer-events: none;
  bottom: -30%; right: -10%; width: 55%; height: 80%;
  background: radial-gradient(circle, rgba(224,196,140,0.22) 0%, rgba(224,196,140,0) 70%);
  filter: blur(6px);
}

.pyramid { display: flex; flex-direction: column; align-items: stretch; position: relative; }
.pyramid-tier {
  height: 44px; display: flex; align-items: center; justify-content: center;
  color: #fff; font-size: 13.5px; font-weight: 800; font-variant-numeric: tabular-nums;
  text-shadow: 0 1px 2px rgba(0,0,0,0.35);
  transform: scaleY(0) translateY(-6px); transform-origin: top; opacity: 0;
  transition: transform 0.7s cubic-bezier(.34,1.3,.4,1), opacity 0.5s ease;
}
.is-visible .pyramid-tier { transform: scaleY(1) translateY(0); opacity: 1; }
.pyramid-tier small { font-weight: 600; opacity: 0.85; margin-left: 1px; }
.pyramid-tier--1 {
  clip-path: polygon(50% 0%, 50% 0%, 59% 100%, 41% 100%);
  background: linear-gradient(180deg, #ff7a5c 0%, var(--accent-2) 45%, var(--accent) 100%);
  box-shadow: 0 0 24px 4px rgba(224,90,60,0.55);
  z-index: 6; transition-delay: 0.5s;
}
.pyramid-tier--2 { clip-path: polygon(41% 0%, 59% 0%, 69% 100%, 31% 100%); background: linear-gradient(180deg, #c47b6c 0%, #a35b4d 100%); z-index: 5; transition-delay: 0.4s; }
.pyramid-tier--3 { clip-path: polygon(31% 0%, 69% 0%, 78% 100%, 22% 100%); background: linear-gradient(180deg, #b09284 0%, #8a6d60 100%); z-index: 4; transition-delay: 0.3s; }
.pyramid-tier--4 { clip-path: polygon(22% 0%, 78% 0%, 88% 100%, 12% 100%); background: linear-gradient(180deg, #9a9a90 0%, #74746a 100%); z-index: 3; transition-delay: 0.2s; }
.pyramid-tier--5 { clip-path: polygon(12% 0%, 88% 0%, 100% 100%, 0% 100%); background: linear-gradient(180deg, #7b8078 0%, #565b53 100%); z-index: 2; transition-delay: 0.1s; }
.pyramid-caption { margin-top: 22px; font-size: 12.5px; color: rgba(255,255,255,0.55); text-align: center; line-height: 1.6; }

.compare-list { display: flex; flex-direction: column; gap: 14px; position: relative; }
.compare-row {
  display: grid; grid-template-columns: 40px 88px 1fr; align-items: center; gap: 14px;
  opacity: 0; transform: translateX(-14px); transition: opacity 0.6s ease, transform 0.6s cubic-bezier(.2,.8,.2,1);
}
.is-visible .compare-row { opacity: 1; transform: translateX(0); }
.compare-row:nth-child(1) { transition-delay: 0.05s; }
.compare-row:nth-child(2) { transition-delay: 0.15s; }
.compare-row:nth-child(3) { transition-delay: 0.25s; }
.compare-row:nth-child(4) { transition-delay: 0.35s; }
.compare-row:nth-child(5) { transition-delay: 0.45s; }
.compare-icon {
  width: 40px; height: 40px; border-radius: 50%; flex-shrink: 0;
  display: flex; align-items: center; justify-content: center;
  background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.1); color: rgba(255,255,255,0.75);
}
.compare-icon svg { width: 20px; height: 20px; }
.compare-row--hero .compare-icon { background: var(--accent); border-color: var(--accent); color: #fff; box-shadow: 0 0 16px 2px rgba(201,67,43,0.65); }
.compare-name { font-size: 14px; font-weight: 600; color: rgba(255,255,255,0.7); }
.compare-row--hero .compare-name { color: #ff9d82; font-weight: 700; }
.compare-track { height: 32px; background: rgba(255,255,255,0.06); border-radius: 999px; overflow: hidden; box-shadow: inset 0 1px 3px rgba(0,0,0,0.3); }
.compare-fill {
  height: 100%; width: 0; border-radius: 999px;
  background: linear-gradient(90deg, #8f8367 0%, #b7ab97 100%);
  display: flex; align-items: center; justify-content: flex-end; padding-right: 12px;
  transition: width 1.3s cubic-bezier(.2,.8,.2,1);
}
.compare-fill--hero { background: linear-gradient(90deg, var(--accent) 0%, #ff7a5c 100%); box-shadow: 0 0 18px 1px rgba(201,67,43,0.7); }
.is-visible .compare-fill { width: var(--w); }
.compare-value { font-size: 13px; font-weight: 800; color: #fff; white-space: nowrap; font-variant-numeric: tabular-nums; text-shadow: 0 1px 2px rgba(0,0,0,0.35); }
.compare-value small { font-weight: 600; opacity: 0.85; }

.market-caption { font-size: 12.5px; color: var(--ink-soft); margin-top: 4px; margin-bottom: 32px; }

.market-punch { font-size: 18px; line-height: 1.6; color: var(--ink-soft); }
.market-punch strong { display: block; color: var(--ink); font-size: 20px; margin-top: 6px; }

/* profit */
.profit-board { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; margin-bottom: 22px; overflow: clip; padding: 16px 0; }

.profit-visual { position: relative; width: 100%; max-width: 520px; margin: 0 auto; display: flex; flex-direction: column; }
.pd-ring { position: relative; width: 100%; aspect-ratio: 1; }
.pd { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; }
.pd-seg {
  fill: var(--c); transform-origin: 200px 200px;
  opacity: 0; transform: rotate(-12deg) scale(0.82);
  transition: opacity 0.5s ease var(--d), transform 0.8s cubic-bezier(.2,1.2,.4,1) var(--d);
}
.pd-seg--profit { filter: drop-shadow(0 10px 14px rgba(201,67,43,0.35)); }
.is-visible .pd-seg { opacity: 1; transform: none; }
.is-visible .pd-seg--profit { transform: translate(var(--dx), var(--dy)); }
.pd-label, .pd-out text {
  font-family: "Pretendard", "Noto Sans KR", sans-serif; font-size: 15px; font-weight: 700;
  text-anchor: middle; opacity: 0; transition: opacity 0.5s ease var(--d);
}
.pd-label-pct { font-size: 13px; font-weight: 600; opacity: 0.85; }
.pd-label--profit { font-size: 17px; }
.pd-label--profit .pd-label-pct { font-size: 15px; opacity: 1; }
.pd-out text { fill: var(--ink-soft); font-size: 13px; font-weight: 600; text-anchor: start; }
.pd-out path { fill: none; stroke: var(--ink-soft); stroke-width: 1; opacity: 0; transition: opacity 0.5s ease var(--d); }
.is-visible .pd-label, .is-visible .pd-out text, .is-visible .pd-out path { opacity: 1; }

.pd-hub {
  position: absolute; inset: 33.6%; border-radius: 50%;
  background: var(--bg); box-shadow: inset 0 0 0 1px var(--line), 0 14px 30px -18px rgba(61,43,19,0.55);
  display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 4px; text-align: center;
  opacity: 0; transform: scale(0.8); transition: opacity 0.5s ease 0.5s, transform 0.6s cubic-bezier(.2,1.4,.4,1) 0.5s;
}
.is-visible .pd-hub { opacity: 1; transform: none; }
.pd-hub-label { font-size: 13px; font-weight: 700; letter-spacing: 0.12em; color: var(--ink-soft); }
.pd-hub-num { font-size: clamp(15px, 2vw, 21px); font-weight: 800; color: var(--ink); font-variant-numeric: tabular-nums; letter-spacing: -0.01em; }
.pd-hub-num small { font-size: 0.7em; font-weight: 700; margin-left: 1px; }

.pd-callout {
  position: absolute; left: 0; top: 0;
  display: flex; flex-direction: column; padding: 14px 20px 14px 18px;
  background: var(--dark); color: #fff; border-radius: 4px 18px 18px 18px;
  border-left: 4px solid var(--accent-2);
  box-shadow: 0 18px 34px -16px rgba(21,17,15,0.6);
  opacity: 0; transform: translateY(10px); transition: opacity 0.5s ease 1.1s, transform 0.6s cubic-bezier(.2,1.4,.4,1) 1.1s;
}
.is-visible .pd-callout { opacity: 1; transform: none; }
.pd-callout-label { font-size: 12.5px; font-weight: 700; letter-spacing: 0.1em; color: rgba(255,255,255,0.7); }
.pd-callout-num { font-family: "SFHambakNoon", "Noto Serif KR", serif; font-size: clamp(32px, 4.4vw, 50px); line-height: 1.05; color: #f0b9a8; font-variant-numeric: tabular-nums; }
.pd-callout-num small { font-size: 0.55em; margin-left: 2px; }
.pd-callout-sub { font-size: 12.5px; color: rgba(255,255,255,0.65); }

.profit-panel { width: 100%; }
.profit-tab {
  display: inline-block; padding: 12px 26px; border-radius: 999px;
  background: #3d2b13; color: #fff; font-size: 15px; font-weight: 700;
}
.profit-unit { text-align: right; font-size: 13px; color: var(--ink-soft); margin: 18px 0 6px; }
.profit-line { height: 3px; background: #3d2b13; }
.profit-line2 { height: 1px; background: #3d2b13; margin-top: 6px; }
.profit-r {
  display: grid; grid-template-columns: 1.2fr 1.3fr 0.7fr; align-items: center; gap: 8px;
  padding: 15px 8px; border-bottom: 1px solid var(--line); font-size: 16px; white-space: nowrap;
}
.profit-rows .profit-r:last-child { border-bottom: none; }
.profit-r p:first-child { display: flex; align-items: center; gap: 10px; color: var(--ink); }
.profit-r p:nth-child(2), .profit-r p:nth-child(3) { text-align: right; font-variant-numeric: tabular-nums; }
.profit-r p:nth-child(2) { font-weight: 600; }
.profit-r p:nth-child(3) { color: var(--ink-soft); }
.profit-r i { width: 10px; height: 10px; border-radius: 3px; background: var(--c); flex: none; }
.profit-r--head { font-size: 14px; font-weight: 700; color: var(--ink-soft); border-bottom: 1px solid #3d2b13; }
.profit-r--head p:first-child { color: var(--ink-soft); }
.profit-r--head p:nth-child(2), .profit-r--head p:nth-child(3) { font-weight: 700; }
.profit-r--strong { font-size: 18px; }
.profit-r--strong p { font-weight: 800 !important; color: var(--ink) !important; }
.profit-total { border-bottom: none; padding-top: 18px; padding-bottom: 18px; background: rgba(201,67,43,0.1); font-size: 19px; }
.profit-total p { font-weight: 800 !important; color: var(--accent-2) !important; }
.profit-note { font-size: 12.5px; color: var(--ink-soft); }

@media (prefers-reduced-motion: reduce) {
  .profit-board * { transition-duration: 0.01s !important; transition-delay: 0s !important; }
}

/* ---------- system ---------- */
.system-list { display: flex; flex-direction: column; gap: 72px; margin-top: 48px; }
.system-item { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; }
.system-item--reverse .system-media { order: 2; }
.system-item--reverse .system-body { order: 1; }
.system-media { overflow: hidden; aspect-ratio: 5/4; }
.system-media img { width: 100%; height: 100%; object-fit: cover; }
.system-num { font-size: 13px; font-weight: 800; color: var(--accent-2); letter-spacing: 0.1em; }
.system-head {
  position: relative; display: flex; align-items: center; gap: 16px;
  background: var(--card); border: 1px solid var(--line); border-left: 4px solid var(--accent);
  padding: 20px 76px 20px 20px; margin-bottom: 20px; overflow: hidden;
  box-shadow: 0 6px 20px rgba(32,26,22,0.06);
}
.system-head .chk {
  flex: 0 0 auto; width: 34px; height: 34px; border-radius: 50%;
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--accent); color: #fff; font-size: 17px; font-weight: 800;
}
.system-head .no {
  position: absolute; right: 16px; top: 50%; transform: translateY(-50%);
  font-family: "SFHambakNoon", "Noto Serif KR", serif;
  font-size: 46px; font-weight: 800; line-height: 1; color: var(--accent-2); opacity: 0.16;
}
.system-body h3 { font-family: "SFHambakNoon", "Noto Serif KR", serif; font-size: clamp(1.45rem, 2.6vw, 1.95rem); font-weight: 700; line-height: 1.3; margin: 0; letter-spacing: -0.02em; word-break: keep-all; }
.system-body h3 em { font-style: normal; color: var(--accent-2); }
.system-body p { color: var(--ink-soft); font-size: 15.5px; margin-bottom: 16px; }
.chip-list { list-style: none; display: flex; flex-direction: column; gap: 8px; }
.chip-list li { font-size: 14px; font-weight: 600; padding: 6px 0; border-bottom: 1px solid var(--line); }

/* ---------- menu swiper ---------- */
.section--menu { max-width: none; background: var(--bg-soft); }
.section--menu > * { max-width: 1080px; margin-left: auto; margin-right: auto; }

.menu-swiper { position: relative; margin-top: 44px; }
.menu-track {
  display: flex; gap: 28px; overflow-x: auto; scroll-snap-type: x mandatory;
  scroll-behavior: smooth; -webkit-overflow-scrolling: touch;
  padding: 4px 4px 28px; margin: 0 -4px;
  scrollbar-width: none;
}
.menu-track::-webkit-scrollbar { display: none; }
.menu-slide { scroll-snap-align: start; flex: 0 0 auto; width: 180px; text-align: center; }
.menu-slide-badge {
  display: inline-block; margin-bottom: 14px; padding: 5px 13px;
  background: var(--accent); color: #fff; font-size: 11.5px; font-weight: 700;
  border-radius: 999px;
}
.menu-slide-media { width: 100%; aspect-ratio: 1 / 1; display: flex; align-items: center; justify-content: center; margin-bottom: 14px; }
.menu-slide-media img { width: 100%; height: 100%; object-fit: contain; }
.menu-slide-name { font-family: "SFHambakNoon", "Noto Serif KR", serif; font-size: 18px; font-weight: 700; margin-bottom: 6px; }
.menu-slide-desc { font-size: 13px; color: var(--ink-soft); line-height: 1.5; }

.menu-nav {
  position: absolute; top: 38%; transform: translateY(-50%);
  width: 44px; height: 44px; border-radius: 50%; border: 1px solid var(--line);
  background: #fff; color: var(--ink); font-size: 20px; line-height: 1; cursor: pointer;
  display: flex; align-items: center; justify-content: center;
  transition: background 0.2s ease, color 0.2s ease;
}
.menu-nav:hover { background: var(--accent); color: #fff; border-color: var(--accent); }
.menu-nav--prev { left: -18px; }
.menu-nav--next { right: -18px; }
@media (max-width: 860px) { .menu-nav { display: none; } }

/* ---------- cost ---------- */

.cost-table-wrap { overflow-x: auto; margin-top: 36px; }
.cost-table { width: 100%; border-collapse: collapse; min-width: 620px; font-size: 14px; }
.cost-table th, .cost-table td { padding: 15px 16px; text-align: left; border-bottom: 1px solid var(--line); }
.cost-table th { font-size: 12px; font-weight: 700; letter-spacing: 0.04em; color: var(--ink-soft); }
.cost-table td:nth-child(3), .cost-table td:nth-child(4), .cost-table th:nth-child(3), .cost-table th:nth-child(4) { text-align: right; font-variant-numeric: tabular-nums; }
.cost-table td.center { text-align: center; }
.cost-row--total { background: rgba(201,67,43,0.14); font-weight: 800; color: var(--accent); }
.cost-row--free td { background: rgba(201,67,43,0.06); }
.cost-row--free td:first-child { font-weight: 800; }
.cost-row--free s { display: inline-block; margin-right: 10px; font-size: 13px; color: var(--ink-soft); }
.cost-free { color: var(--accent-2); font-weight: 800; animation: costBlink 1.6s ease-in-out infinite; }
@keyframes costBlink { 0%, 100% { opacity: 1; } 50% { opacity: 0.35; } }
@media (prefers-reduced-motion: reduce) { .cost-free { animation: none; } }
.cost-note { font-size: 12.5px; color: var(--ink-soft); margin-top: 18px; line-height: 1.6; }

/* ---------- faq ---------- */
.faq-list { display: flex; flex-direction: column; gap: 12px; margin-top: 40px; }
.faq-item { padding: 20px 24px; border-bottom: 1px solid var(--line); }
.faq-item summary {
  cursor: pointer; font-weight: 700; font-size: 15.5px; list-style: none;
  display: flex; justify-content: space-between; align-items: center;
}
.faq-item summary::after { content: "+"; font-size: 20px; color: var(--accent); font-weight: 400; margin-left: 12px; }
.faq-item[open] summary::after { content: "−"; }
.faq-item summary::-webkit-details-marker { display: none; }
.faq-item p { margin-top: 14px; color: var(--ink-soft); font-size: 14.5px; line-height: 1.7; }

/* ---------- contact form ---------- */
.contact-form { margin-top: 40px; padding: 36px 0; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; margin-bottom: 18px; }
.field { display: flex; flex-direction: column; gap: 7px; font-size: 13px; font-weight: 600; color: var(--ink-soft); }
.field--wide { margin-bottom: 20px; }
.field input, .field select, .field textarea {
  font-family: inherit; font-size: 15px; padding: 12px 14px; border-radius: 0;
  border: 1px solid var(--line); background: #fff; color: var(--ink);
}
.field input:focus, .field select:focus, .field textarea:focus { outline: 2px solid var(--accent-2); outline-offset: 1px; }
.checkbox-field { display: flex; align-items: flex-start; gap: 10px; font-size: 13px; color: var(--ink-soft); margin-bottom: 22px; }
.checkbox-field input { margin-top: 3px; }
.form-note { text-align: center; font-size: 12.5px; color: var(--ink-soft); margin-top: 14px; }

/* ---------- footer ---------- */
.footer { background: var(--bg-soft); color: var(--ink-soft); text-align: center; padding: 80px 28px 40px; border-top: 1px solid var(--line); }
.footer-logo { height: 30px; margin: 0 auto 22px; opacity: 0.9; }
.footer-tagline { font-family: "Nanum Brush Script", cursive; font-size: 26px; color: var(--ink); margin-bottom: 18px; }
.footer-meta { font-size: 13.5px; margin-bottom: 24px; }
.footer-copyright { font-size: 11.5px; color: rgba(32,26,22,0.5); max-width: 480px; margin: 0 auto; line-height: 1.7; }

/* ---------- floating buttons ---------- */
.floating-top {
  position: fixed; right: 24px; bottom: calc(var(--quickbar-h, 0px) + 18px); z-index: 90;
  width: 44px; height: 44px; border-radius: 50%;
  background: var(--card); border: 1px solid var(--line); color: var(--ink);
  cursor: pointer; font-size: 16px;
  opacity: 0; pointer-events: none; transform: translateY(8px);
  transition: opacity 0.25s ease, transform 0.25s ease;
}
.floating-top.is-visible { opacity: 1; pointer-events: auto; transform: translateY(0); }

/* ---------- quick contact bar (fixed bottom) ---------- */
body { padding-bottom: var(--quickbar-h, 0px); }
.quickbar {
  position: fixed; left: 0; right: 0; bottom: 0; z-index: 95;
  background: var(--dark); color: #fff;
  border-top: 2px solid var(--accent);
  box-shadow: 0 -8px 24px rgba(0,0,0,0.18);
  padding-bottom: env(safe-area-inset-bottom);
  transition: transform 0.35s cubic-bezier(.2,.8,.2,1);
}
.quickbar.is-hidden { transform: translateY(110%); }
.quickbar-inner {
  max-width: 1200px; margin: 0 auto; padding: 14px 24px;
  display: flex; align-items: center; gap: 14px;
}
.quickbar-title { font-size: 15px; white-space: nowrap; color: rgba(255,255,255,0.8); }
.quickbar-title strong { color: #fff; }
.quickbar-fields { flex: 1; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 8px; }
.quickbar-fields input, .quickbar-fields select {
  width: 100%; min-width: 0; font-family: inherit; font-size: 14px;
  padding: 11px 12px; border: 1px solid var(--line-dark); border-radius: 0;
  background: var(--dark-soft); color: #fff;
}
.quickbar-fields input::placeholder { color: rgba(255,255,255,0.5); }
.quickbar-fields select.is-empty { color: rgba(255,255,255,0.5); }
.quickbar-fields option { color: var(--ink); background: #fff; }
.quickbar-fields input:focus, .quickbar-fields select:focus { outline: 2px solid var(--accent-2); outline-offset: -1px; }
.quickbar-agree { display: flex; align-items: center; gap: 6px; font-size: 12.5px; color: rgba(255,255,255,0.7); white-space: nowrap; cursor: pointer; }
.quickbar-submit {
  padding: 12px 26px; border: none; border-radius: 999px; cursor: pointer;
  background: var(--accent); color: #fff; font-family: inherit; font-size: 15px; font-weight: 700;
  white-space: nowrap; transition: background 0.2s ease;
}
.quickbar-submit:hover { background: var(--accent-2); }
.quickbar-submit:disabled, .contact-form button:disabled { opacity: 0.6; cursor: wait; }
.quickbar-note {
  position: absolute; left: 50%; bottom: calc(100% + 12px); transform: translate(-50%, 8px);
  padding: 10px 18px; border-radius: 999px; background: #2f6b3a; color: #fff;
  font-size: 14px; font-weight: 600; white-space: nowrap; box-shadow: 0 6px 18px rgba(0,0,0,0.2);
  opacity: 0; pointer-events: none; transition: opacity 0.25s ease, transform 0.25s ease;
}
.quickbar-note.is-visible { opacity: 1; transform: translate(-50%, 0); }
.quickbar-note.is-error { background: var(--accent); }
.form-note.is-error { color: var(--accent); }
.hp-field { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }

@media (max-width: 1024px) {
  .quickbar-title { display: none; }
}
@media (max-width: 860px) {
  .quickbar-inner { flex-wrap: wrap; padding: 10px 16px 12px; gap: 8px 10px; }
  .quickbar-fields { flex-basis: 100%; grid-template-columns: 1fr 1fr 1fr; gap: 6px; }
  .quickbar-fields input, .quickbar-fields select { padding: 10px; font-size: 16px; min-width: 0; }
  .quickbar-agree { flex: 1; font-size: 12px; }
  .quickbar-submit { padding: 10px 22px; font-size: 14px; }
  .floating-top { right: 16px; }
}

/* ---------- promo popup ---------- */
.promo-popup {
  position: fixed; inset: 0; z-index: 200;
  display: flex; align-items: center; justify-content: center;
  padding: 20px; background: rgba(20,14,10,0.55);
  opacity: 0; pointer-events: none;
  transition: opacity 0.35s ease;
}
.promo-popup.is-open { opacity: 1; pointer-events: auto; }
.promo-popup-card {
  position: relative; width: 100%; max-width: 380px;
  background: var(--card); border-radius: 20px; overflow: hidden;
  box-shadow: 0 30px 64px rgba(15,8,5,0.4);
  transform: translateY(24px) scale(0.96);
  transition: transform 0.4s cubic-bezier(.2,.8,.2,1);
}
.promo-popup.is-open .promo-popup-card { transform: translateY(0) scale(1); }
.promo-popup-close {
  position: absolute; top: 12px; right: 12px; z-index: 3;
  width: 32px; height: 32px; border-radius: 50%; border: none;
  background: rgba(0,0,0,0.42); color: #fff; font-size: 20px; line-height: 1;
  cursor: pointer; display: flex; align-items: center; justify-content: center;
}
.promo-popup-locations {
  padding: 26px 22px 22px;
  background: radial-gradient(120% 140% at 50% -20%, #2b1f18 0%, #17120f 55%, #0c0908 100%);
}
.promo-popup-locations-title {
  text-align: center; color: rgba(255,255,255,0.75); font-size: 13px; line-height: 1.5; margin-bottom: 16px;
}
.promo-popup-locations-title strong { display: block; color: #fff; font-size: 17px; font-weight: 700; margin-top: 2px; }
.promo-loc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 8px; }
.promo-loc {
  display: flex; flex-direction: column; align-items: center; gap: 6px;
  background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.1); border-radius: 8px;
  padding: 9px 4px;
}
.promo-loc-name { font-size: 11.5px; font-weight: 700; color: #fff; white-space: nowrap; }
.promo-loc-badge { font-size: 10px; font-weight: 700; padding: 3px 8px; border-radius: 999px; white-space: nowrap; }
.promo-loc-badge--done { background: var(--accent); color: #fff; }
.promo-loc-badge--soon { background: rgba(224,196,140,0.18); color: #f0d9a0; border: 1px solid rgba(224,196,140,0.5); animation: promoLocBlink 1.3s ease-in-out infinite; }
@keyframes promoLocBlink { 0%, 100% { opacity: 1; } 50% { opacity: 0.35; } }
.promo-popup-body { padding: 22px 24px 6px; text-align: center; }
.promo-popup-kicker { font-size: 11.5px; font-weight: 700; color: var(--accent-2); letter-spacing: 0.1em; margin-bottom: 8px; }
.promo-popup-title { font-family: "SFHambakNoon", "Noto Serif KR", serif; font-size: 20px; font-weight: 700; line-height: 1.45; margin-bottom: 10px; }
.promo-popup-title strong { color: var(--accent); }
.promo-popup-desc { font-size: 13px; color: var(--ink-soft); line-height: 1.6; margin-bottom: 18px; }
.promo-popup-cta { text-align: center; }
.promo-popup-footer {
  display: flex; align-items: center; justify-content: space-between;
  padding: 14px 24px 18px; font-size: 12px; color: var(--ink-soft);
  border-top: 1px solid var(--line); margin-top: 18px;
}
.promo-popup-footer button { background: none; border: none; color: inherit; font-size: inherit; cursor: pointer; padding: 4px; }
.promo-popup-footer button:hover { color: var(--ink); text-decoration: underline; }

/* ---------- responsive ---------- */
@media (max-width: 860px) {
  .nav-links, .nav-cta { display: none; }
  .nav-burger { display: flex; }
  .section { padding: 90px 22px; }
  .pillar { padding: 70px 22px; }
  .pillar-head { flex-direction: column; gap: 14px; }
  .pillar-desc--nowrap { white-space: normal; max-width: 460px; }
  .desc-keep { white-space: normal; }
  .system-item, .system-item--reverse { grid-template-columns: 1fr; }
  .system-item--reverse .system-media, .system-item--reverse .system-body { order: initial; }
  .profit-board { grid-template-columns: 1fr; gap: 36px; }
  .profit-visual { max-width: 400px; }
  .form-grid { grid-template-columns: 1fr; }
  .market-hybrid { grid-template-columns: 1fr; gap: 32px; }
  .pyramid { max-width: 260px; margin: 0 auto; }
}

@media (max-width: 520px) {
  .pd-callout { position: static; order: -1; align-self: flex-start; flex-direction: row; align-items: baseline; flex-wrap: wrap; column-gap: 10px; padding: 10px 16px; margin-bottom: -6px; }
  .pd-callout-num { font-size: 34px; }
  .hero { padding: 64px 20px 64px; }
  .hero-actions .btn { padding: 10px 20px; font-size: 13px; }
  .bar-value { font-size: 12px; }
  .compare-row { grid-template-columns: 34px 66px 1fr; gap: 8px; }
  .compare-icon { width: 34px; height: 34px; }
  .compare-icon svg { width: 17px; height: 17px; }
  .compare-name { font-size: 12.5px; }
}

@media (max-width: 520px) {
  .profit-r { grid-template-columns: 1fr 1.15fr 0.6fr; gap: 6px; font-size: 14.5px; padding: 13px 4px; }
  .profit-r i { width: 8px; height: 8px; }
  .profit-r p:first-child { gap: 7px; }
  .profit-r--head { font-size: 13px; }
  .profit-r--strong { font-size: 15.5px; }
  .profit-total { font-size: 16px; padding: 15px 4px; }
}